Innovate Day Assignment at NFL Player’s Business on November 16

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By Kenneth Ware, Jr.

Nine times out of ten, the company you will work for or own post-graduation will be responsible for handling

NFL Payer and Houston Entrepreneur Brian

at least one social media account. You want your business social media account(s) to boost your brand, customer loyalty, not weaken your brand (this goes for your personal accounts too). As 21st century multimedia journalists or public relations professionals, you are required to be highly-skilled at these following tasks, not just in face-to-face interactions, but also online:

•Ask for (reader, client, customer) feedback
•Post engaging content across multi-platforms
•Respond in a timely manner
•Run social media contests
•Get involved in your community

A Pizza Inn recently opened in a southeast urban neighborhood located at 12805 Cullen Blvd., and on Friday, Nov. 16 you will be responsible for promoting the deals, specials and overall business online using your Twitter, Facebook and Instagram accounts, etc.

Former NFL player Brian Iwuh has opened the doors to his business, and each student is expected to post a minimum of 10 posts on various social media outlets. Be creative!

Have your smart phone fully-charged and dress comfortably. I will see you Friday, Nov. 16 from 12:45pm – 2pm at the aforementioned Pizza Inn.

Text/Call/Tweet me if you have any questions @KennethWareJr. Check the Blackboard for my number.

-Those who aspire to be multimedia journalist will cover from journalistic perspective.
-Those who aspire to be PR professionals will cover as PR specialists.

Social Media Correspondents
The Social Media Correspondents use multiple social media platforms to report on pertinent issues. The founding editor is journalist and Texas Southern University Journalism Professor Serbino Sandifer-Walker @sswalker (Twitter). *We are the first team in the nation, with a professional and collegiate news group, to use multiple social media as a reporting tool. We tell stories dynamically using a myriad of social and multimedia platforms. We are especially interested in telling under told stories in underserved communities. We use mobile phones and tablets to capture video, audio, photos and live events in the communities we cover. We live tweet and have a newsfeed on Twitter at #TwitterNewsChat. We're always thinking outside of the box.

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